Dr. Michael L. Bruce

Professor of Marketing
B. S. - Greenville College
B. S. - University of Texas at San Antonio
M.S.M. - Maryville University of St. Louis
Ph.D. - Saint Louis University

Syllabi of current courses (Spring 2009):

Marketing Management
Marketing Research
Global Marketing
Competition and Strategy

Office Hours

8:00 - 10:00 a.m.

Bio/Vitae

Dr. Michael Bruce teaches graduate and undergraduate courses in marketing, research methodology, marketing research, and statistics at Anderson University in Anderson, Indiana. He also teaches global marketing and supply chain managment. He has taught both undergraduate and graduate courses at Geneva College, Maryville University, Saint Louis University, University of Pennsylvania, Robert Morris University, and Webster University. In addition, Dr. Bruce has taught internationally with the Pacific Institute of Business Management at Petroleum College, Chongqing, China and The School of Management of China Economic and Trade Commission located in Chengdu. He has also consulted with an international non-government organization (NGO) in southern Africa. Dr. Bruce has taught in the Netherlands with the International Business Institute. He has worked for more than 16 years in both small and large companies like Wendy's, Southwestern Bell Telephone, North American Rockwell, and Funseekers, U.S.A. , with experience in marketing, management, and information systems. His consulting experience includes advertising research, marketing research, and customer satisfaction measurement with companies and non-profit agencies.

Dr. Bruce enjoys developing business simulations, playing computer games, and riding his motorcycle. Dr. Bruce and his wife live in Noblesville, IN along with Cuco the cat.

Dr. Bruce is a faculty member within the Anderson University Falls School of Business, which is one of the leading business schools within any Christian college in the nation. Falls School of Business includes eight undergraduate majors, as well as unique offerings such as a residential MBA and traditional professional MBA, as well as one of the only DBA programs specifically designed for professors and faculty of Christian Colleges and Universities. Falls School of Business also offers a unique MSN-MBA program that works in tandem with the Anderson University School of Nursing to provide a program designed for nurses in management and leadership.

The mission of the Falls School of Business is to create an environment that will enable and encourage graduates to be professionally competent, ethically sensitive, and informed by the Christian ideal of servanthood. This mission is realized through a commitment to teaching excellence and genuine concern for each individual student, and is supported by a faculty commitment to continuous professional development and service to the community.

Anderson University's Fall School of Business offers the following distinctions:

• Undergraduate majors and minors in accounting, e-business, economics, entrepreneurship, finance, global business, management, marketing and nonprofit leadership.
• Joint majors in music business, political science/economics, math/economics, and complementary majors in business/information systems and business administration with a primary major outside of the Falls School of Business
• Master of Business Administration, with both Professional MBA and Residential MBA options
• Doctor of Business Administration program.
• Emphasis on global and international business.
• One of the leading business schools within the state of Indiana
• Repeat recognition and awards from Business Reform Magazine and U.S. News & World Report Magazine,

The Falls School of Business offers stand-alone majors in:

• Accounting
• Economics
• Entrepreneurship
• Finance
• Global Business
• Marketing
• Management

Within several majors there are opportunities for students to further specialize through the
selection of a concentration. These concentrations include:

A wide selection of business minors is available to all students, whether their major is inside or outside
of the Falls School of Business. These minors include:

• Accounting
• eBusiness
• Economics
• Entrepreneurship
• Finance
• Global Business
• Marketing
• Management
• Nonprofit Leadership

Anderson University is accredited by the Higher Learning Commission of North Central Association of Colleges and Schools.

The Falls School of Business is further accredited by the Association of Collegiate Business Schools and Programs (ACBSP). This accreditation currently includes the undergraduate and MBA programs. New programs are required to wait a minimum of two years before they qualify for accreditation. The Doctor of Business Administration program has been designed to meet the rigorous standards of ACBSP, and is in the process of being submitted for review.

The Association of Collegiate Business Schools and Programs was established in 1988. ACBSP was established to encourage, promote and recognize outstanding business education in two and four year, and graduate institutions. The organization focuses on colleges and universities who have the teaching/learning process as their primary mission. There are currently over 450 member institutions in the United States and globally, of which approximately 130 are accredited baccalaureate/graduate institutions.

The Falls School of Business was accredited in 1995, the first member institution of the Council of Christian Colleges and Universities to receive this prestigious accreditation.

Anderson University is a part of the CCCU (The Council for Christian Colleges and Universities) and reflects its commitment as a Christian College in all of its academic programs.