Dr. Michael D. Wiese

Professor of Marketing

B.S. -Olivet Nazarene University
M.B.A. -Oral Roberts University
Ph.D. -Loyola University of Chicago

Enrolled:  University of Virginia, graduate certificate in eMarketing

Syllabi of current courses (Spring 2010):

MBA Marketing Strategy

DBA Applied Ethics

Principles of Marketing

Office Hours:   

 MW:  2-4, F:  2-3, TR:  9-10, 2-4

Or by appointment

Bio/Vitae

Michael D. Wiese is Professor of Marketing at Anderson University (IN).  He has been at Anderson for nineteen years.  Teaching responsibilities include undergraduate courses in marketing, MBA instruction in ethics and marketing and he serves as an instructor in marketing and research methods in the Doctorate of Business Administration program at Anderson University.

Trained in business and research (BS from Olivet Nazarene University, MBA from Oral Roberts University and Ph.D. from Loyola University of Chicago), his focus in research, writing and consulting has been the application of appropriate marketing thinking in the not-for-profit and specifically the church-related sector. 

Michael is active in marketing consulting and is regularly published in academic journals.  His focus in recent years has been marketing research and planning for various church-related organizations such as colleges/ universities, publishing houses and denominational headquarters.   Dr. Wiese has worked with 23 different national/international church groups including the Presbyterians, Lutheran Church Missouri Synod, United Church of Christ, American Baptist, Mennonite Church USA and Canada, Free Methodists and the Church of the Nazarene. Included in the work are several major research projects including studies on denominational higher education and high school enrollment, Sunday School curriculum development, and issues regarding development and retention of congregational ministers. He as also worked as program evaluator for several projects in the not-for-profits sector.  Additionally, he has served congregations on planning issues.

Dr. Wiese is a faculty member within the Anderson University Falls School of Business, which is one of the leading business schools within any Christian college in the nation. Falls School of Business includes eight undergraduate majors, as well as unique offerings such as a residential MBA and traditional professional MBA, as well as one of the only DBA programs specifically designed for professors and faculty of Christian Colleges and Universities. Falls School of Business also offers a unique MSN-MBA program that works in tandem with the Anderson University School of Nursing to provide a program designed for nurses in management and leadership.

The mission of the Falls School of Business is to create an environment that will enable and encourage graduates to be professionally competent, ethically sensitive, and informed by the Christian ideal of servanthood. This mission is realized through a commitment to teaching excellence and genuine concern for each individual student, and is supported by a faculty commitment to continuous professional development and service to the community.

Anderson University's Fall School of Business offers the following distinctions:

• Undergraduate majors and minors in accounting, e-business, economics, entrepreneurship, finance, global business, management, marketing and nonprofit leadership.
• Joint majors in music business, political science/economics, math/economics, and complementary majors in business/information systems and business administration with a primary major outside of the Falls School of Business
• Master of Business Administration, with both Professional MBA and Residential MBA options
• Doctor of Business Administration program.
• Emphasis on global and international business.
• One of the leading business schools within the state of Indiana
• Repeat recognition and awards from Business Reform Magazine and U.S. News & World Report Magazine,

The Falls School of Business offers stand-alone majors in:

• Accounting
• Economics
• Entrepreneurship
• Finance
• Global Business
• Marketing
• Management

Within several majors there are opportunities for students to further specialize through the
selection of a concentration. These concentrations include:

A wide selection of business minors is available to all students, whether their major is inside or outside
of the Falls School of Business. These minors include:

• Accounting
• eBusiness
• Economics
• Entrepreneurship
• Finance
• Global Business
• Marketing
• Management
• Nonprofit Leadership

Anderson University is accredited by the Higher Learning Commission of North Central Association of Colleges and Schools.

The Falls School of Business is further accredited by the Association of Collegiate Business Schools and Programs (ACBSP). This accreditation currently includes the undergraduate and MBA programs. New programs are required to wait a minimum of two years before they qualify for accreditation. The Doctor of Business Administration program has been designed to meet the rigorous standards of ACBSP, and is in the process of being submitted for review.

The Association of Collegiate Business Schools and Programs was established in 1988. ACBSP was established to encourage, promote and recognize outstanding business education in two and four year, and graduate institutions. The organization focuses on colleges and universities who have the teaching/learning process as their primary mission. There are currently over 450 member institutions in the United States and globally, of which approximately 130 are accredited baccalaureate/graduate institutions.

The Falls School of Business was accredited in 1995, the first member institution of the Council of Christian Colleges and Universities to receive this prestigious accreditation.

Anderson University is a part of the CCCU (The Council for Christian Colleges and Universities) and reflects its commitment as a Christian College in all of its academic programs.